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Letter from Executive Director Suzi Hudson

Winter 2020

Dear Friends,

Beginning last January, White Bear Center for the Arts (WBCA) committed to a yearlong strategic planning process, to help guide our course for the next five years. Over the past nine months, the Board devoted more than half of its monthly meetings to the strategic planning process.  I believe one of the most important elements was investing time in the Discovery Phase in order to learn as much as possible from you, our community.

WBCA used several methods, including focus groups, which engaged 100+ participants and teaching artists; interviews with donors, partners, and community leaders; and survey feedback from WBCA’s email list of approximately 6000 people. I want to extend our sincere gratitude to all of you who participated. We were truly amazed and inspired by your honest and thoughtful input.

By June, our facilitator, Al Watts, created a comprehensive summary of the information gathered.   Throughout the next several months, we took deep dives into specific topics, including mission, values, vision, strategic goals, structure, and governance.

While it has been a tremendous amount of work, the process has provided tremendous return. As a result, WBCA has developed:

  • A new mission statement
  • A list of core values
  • Strategic goals for 2020-2025
  • Our guiding vision statement

The new strategic plan will go into effect in 2020. The committee will prepare an executive summary for release in January and host community conversations to set the course for continuing the dialog and open communications with you.

Meanwhile, we’d like to share WBCA’s new mission statement, core values and vision (see page 3). These become our guide, effective immediately.

Your generous input improves our understanding of the community’s needs, what you love about WBCA, as well as where we need to grow. Thank you.


Suzi Hudson, Executive Director & Alan Kantrud, Board Chair

Special thanks to WBCA’s strategic planning committee.
Co-chairs: Judy Benham and Alex Legeros
Committee members: Mitch Cooper, Katherine Curran, Kim Ford, Cindy Ihlenfeld, Karl Sevig and Andy Vollbrecht.
Facilitator: Al Watts, inTEgro

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